Monday, July 25, 2011

Referral Analytics for Online News Teams

Understanding where your readers/viewers are coming from and which precise links they are spending time with is something online news teams need as quickly as possible.

News is a fast changing and unpredictable business and so are the infinite number of potential places your links can show up across the web to ultimately drive readers/viewers back to your website(s) or mobile web services.

publishflow has just launched a new version of its real time referral analytics system, making it even easier and more effective for online news teams

All of our existing clients and any new clients going forward can now access real time referral data in one click.

Although publishflow monitors real time referrals from any web domain... we have paid special attention to search engine referrals from Google, Yahoo! and Bing, real time Twitter referrals and real time Facebook referrals.

You read it right. With one click in publishflow you can view real time referral data for Google, Yahoo!, Bing, Twitter, Facebook and any other referrer across the web.

To give you a taste, let's take a quick look at how your online news team can use publishflow real time referral analytics to monitor your performance across all the Google search properties:


Google Quick Glance Graph - Real Time Google Distribution








Google Quick Glance Table - Real Time Google Referral Breakdown












Google Drilldown - Real Time Page Views for Specific Story Links












Google Keyword Drilldown - Real Time Page Views for Specific Story Topics













If you are interested in activating a free 30 day evaluation of publishflow click here to send us a message or contact us @kontexto.