How many links a day do you produce?

One of the things we monitor for our digital media clients is the number of new content links they produce each day. New content links can be stories, blog posts, photo galleries or videos. Anything published to the web or mobile with a unique URL that has a chance to be consumed.

Generally "New links per day" is an overlooked metric, which can actually be an excellent indicator over time of:

1. Search visibility - more seo friendly links means more love from google, yahoo and bing

2. Sharing potential - more links enables your twitter and facebook fans the opportunity to share more frequently

3. Revenue generated -more links means more potential page views with CPM display ad payouts

If you notice that your new links per day is trending up over time, then you are boosting your chance to increase your search, sharing and revenue possibilities on web and mobile.


At the #paywalls12 conference in London today, some recent tweets to confirm similar thinking at economist.com.

Economist doubles content production...





New content has to increase...






Contact us to find out how to start measuring your new links per day and other visitor, competitor and topic trending metrics.