Tuesday, March 15, 2011

Live Competitor Monitoring for News Publishers

publishflow™ has just launched a live competitor monitoring service for news publishers.

BILLION DOLLAR HIDDEN COST FOR NEWS PUBLISHERS

Based on data collected from over 25 professional news organizations, we discovered that a typical midsize news organization can spend over $1.5 million a year manually and repetitively looking for headline changes on competitor websites. On average, a mid size editorial team will spend upwards of 3000 collective hours every month manually monitoring competitor websites.

Although repetitive competitor monitoring is one of the most common daily activities carried out by editorial teams, it is often overlooked as a major cost point that can be dramatically reduced using software solutions like publishflow™. With close to 2000 global news publishers facing this problem every year, there are billions of dollars in hidden costs spent each year on competitor monitoring. publishflow™ helps to tame this hidden cost for global news publishers.

DO YOU HAVE A LIVE COMPETITOR MONITORING STRATEGY?

Using a combination of live web dashboards and email notifications, publishflow™ is quickly becoming the service of choice for news publishers who are serious about implementing a competitor monitoring strategy.

Managing editors, web editors, reporters and bloggers are now equipped with an efficient way to monitor the editorial moves of their competitors in real time.

SHORT DEMO FOR YOU TO VIEW

You can watch a brief introductory video below:



SOME OF THE BENEFITS FOR NEWS PUBLISHERS

Live Headline Monitoring
publishflow monitors over 8000 home pages and section pages for lead story changes 24 hours a day.

Live Email Notifications
Editorial teams are notified of competitor headline changes via live web dashboards or email notifications.

Live Competitor Trends
Live publishing trends uncover the categories and stories receiving the most investment by your competitors.

Detailed Competitor Summaries
Intra day and end of day competitor publishing summaries for managing editors, section editors and executives.

IT TAKES UNDER 5 MINUTES TO ACTIVATE

Please be in touch to activate your free 30 day evaluation. Email or Twitter.

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