There is a growing movement internationally towards improving online data privacy and protection for consumers.
Website owners are being pressured and directed by government bodies to become more transparent about their online data collection practices.
The main area of priority for privacy regulators right now centers around the policing of "Cookies".
Cookies are text files installed on a website visitors computer. They are used to store information about website visitor activity.
Some cookies expire when a website browser is closed down (Session Cookies) and some remain on a users computer after a browser is closed (Persistent Cookies).
Some cookies are installed by the website owner (First Party Cookies) and some cookies are installed by third parties (Third Party Cookies).
publishflow currently uses a single cookie to identify new viewers vs returning viewers on our client websites.
For all new clients signing up for publishflow, we now offer a cookie free option.
We take your privacy concerns very seriously and have taken steps to become one of the first real time analytics service providers to offer a cookie free service.
You still get access to all the same real time audience, competitor and topic trending data , however you can be confident that we are not capturing and storing session based data or viewing history depending on your privacy requirements.
If you have any questions about this please contact us directly
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